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Read moreThe Naturie brand by Imju focuses on moisturizing and retaining moisture in the skin. Naturie is a dry skin care series based on the Asian plant Astragalus membranaceus, which helps the skin to moisturize itself. It is a skin care series with the benefits of wheatgrass to gently and comfortably replenish moisture. Known and revered in the traditional medicine of China, Japan and India, astragalus is one of the most valuable herbs used in Far Eastern herbal medicine. Astragalus membranaceus belongs to the family of grasses and is a "super food" with particularly rich nutritional value among cereals. The plant has been valued since ancient times for its beauty and health benefits.
The ingredients contained in Japanese Imju Naturie cosmetics will effectively moisturize your skin. You will feel freshness of the skin and refreshment, without the sticky feeling. According to Naturie, the basis of beautiful skin is proper hydration. Ensuring your skin is properly moisturized may seem obvious, but it is actually very important and difficult to achieve.
Naturie products help maintain the skin's barrier function. This involves protecting the skin from external stimuli and dryness. If your skin is not feeling well, it may not be receiving enough moisture. If this is the case, apply a generous layer of lotion: Imju Naturie Skin Conditioner or moisturizing gel: Imju Naturie Skin Conditioning Gel filling the stratum corneum with moisture. With these Asian cosmetics, your skin becomes less susceptible to external stimuli. As a result, you can maintain healthy and beautiful skin without problems such as dryness or roughness.
Another ingredient used in Imju Naturie products is GARDEN GRASS (Coix lacryma-jobi, botanical family panicles) also called Tears of Job, Chinese pearl barley or Jerusalem millet. It is also prized as a Japanese "super food" plant. Recently it has become a hot topic as a health food or supplement. Twelve types of amino acids are contained in "garden teasel extract" extracted from coix seeds. Amino acid is the main component of "Natural Moisturizing Factor (NMF)" which is originally found in the skin. It is an essential ingredient for maintaining proper barrier function, which protects the skin from dryness and external stimuli.
Naturie Hatomugi Skin Lotion, Milk and Naturie Hatomugi Skin Conditioning Gel support the skin's barrier function by replenishing and retaining a large amount of moisture in the skin, smoothing its texture and restoring elasticity and clarity.
You can use the cosmetics daily on bare skin. Large capacities and low prices allow you to use these cosmetics not only on the face, but also on the body. In our online store Japanstore you will find many products from the manufacturer Imju. Discover now high quality and affordable Asian cosmetics straight from Japan!
K-Palette Lasting Eyebrow Tint Select: Light Brown or Natural Brown or Mocha Brown Awards: @cosme 2017 Learn more...
Imju OPERA Sheer Lip Color N The sophisticated rouge color and gloss creates feminine, supple lips. By adding essence for the water texture, it creates delicate, beautiful color and plump the lips with an ultimate shine like a veil of water on the lips. The technology in this formula keeps the liquid product in a stick type. Awards: @cosme 2017, 2018!... Learn more...
Imju OPERA My Lash Advanced Awards: @cosme 2017, 2018! Mascara for eyelashes that stand out naturally and beautifully. A new prescription for natural length without the use of fibers. The brush is now even more slim and easily reaches the roots and separates the eyelashes one by one. 5g Learn more...
Imju OPERA Lip Tint This lip cordial is a combination of 3 different textures (Rouge x Tint ÷ Oil). A single application leaves the lips vividly colored, with a semi-matte shine and pure color. The tint formula gives the lips a natural, blushed color that does not wear off. 3.9g Awards: @cosme 2017, 2018! Learn more...
Imju OPERA Coloring Mascara Award-winning @cosme magazine (2022) long-lasting color mascara. Resistant to sweat, sebum, tears and friction, but can be easily removed with warm water. This long-lasting colored mascara was created for women who do not like boredom in their makeup. It is an unusual and surprising addition to any eye makeup. It provides... Learn more...
Imju Naturie Skin Conditioning Gel A firmly moisturizing gel that does not feel sticky. Combined with the maximum amount of water possible, the hydrating gel glides over the skin and instantly permeates. While delivering moisture to every corner of the skin, it maintains the moisture without relying on oil. Awards: @cosme 2017, 2018! 180g Learn more...
Imju Naturie Loofah Lotion H A skin-friendly, toning Japanese Luffa (Loofah) lotion for face and body. This Asian cosmetic based on natural plant extract lotion perfectly cares for the skin, improves its condition and appearance. It saturates it with nutrients, provides firmness and hydration. Trukwa extract also has anti-inflammatory and antibacterial... Learn more...
Imju Naturie Hatomugi Skin Conditioning Milk awards @cosme (2021). Moisturizing conditioning emulsion for face and body with coix seeds. Suitable for combination, dry, oily, mature, sensitive skin. This Japanese face and body lotion with "Job's tears" extract perfectly soothes, refreshes, moisturizes and improves skin condition. 230ml Learn more...
Imju Naturie Hatomugi Skin Conditioner Award-winning @cosme magazine's (2017, 2018, 2019, 2023) moisturizing and conditioning Japanese lotion - Job's Tears daily facial serum. The Asian cosmetic deeply and long-lasting moisturizes, conditions, revitalizes and protects the skin. It restores its elasticity, relaxes and provides a fresh and healthy... Learn more...
Imju Naturie Aloes Lotion A A skin-friendly, moisturizing Japanese lotion with aloe vera extract for daily face and body care. This Asian cosmetic based on natural plant extract lotion cares for the skin and protects it from drying, makes it soft and supple. It has nourishing and regenerating properties. Fragrance-free product. 500ml Learn more...
Imju Eyeputti Beauty Mascara @cosme magazine award-winning (2021) long-lasting curling mascara. Waterproof, sweat and tear resistant, oil resistant, sebum resistant, smudge resistant, and abrasion resistant. This Japanese mascara curls lashes beautifully and, most importantly, maintains the curl throughout the day. It gives deep color, lifts and... Learn more...
Imju Dejavu Lasting Fine Eyeliner @cosme magazine award winning (2021) long lasting eyeliner. Waterproof, resistant to sebum, sweat and tears, but easily washable with warm water. The liner is finished with a precise, short (5mm) brush that makes painting a very thin line extremely easy. It is perfect for beginners as well as makeup experts. Learn more...
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