THE BEST NEW COSMETICS AWARDS 2025 MID-YEAR VOL.1
Founded in 1999, the Japanese company I-Style Co., Ltd. (later I-Style, Ltd) launched the online portal @cosme, which provides marketing services for cosmetics manufacturers. The company specializes in online advertising, primarily for women's cosmetics products. Each year, the company expands its media activities and conquers new markets, including international ones (subsidiaries already operate in Singapore, Hong Kong, and China). Within a few years, the brand has become a "beauty trendsetter." @cosme runs the prestigious THE BEST COSMETICS AWARDS ranking and awards prizes to the best cosmetics and accessories in several categories. Due to the very dynamic cosmetics market, @cosme publishes rankings twice a year. Awards are granted based on popularity and opinions of @cosme members. Products that receive the most positive reviews and points (max. 7) win. These rankings are a trend-setter and provide an up-to-date list of the most popular new products in the industry.
Below are the THE BEST COSMETICS AWARDS 2025 Mid-Year New Products awards, presented to new products that entered the market between November 1, 2024, and April 30, 2025, and received the most votes from users. Most of these cosmetics are offered on our platform >>> here <<<.
Grand Prize: The ANSWER Super Lamellar Shampoo
2nd: DECORTE Rouge Cream Glow
3rd: Clue &be Pro Black Sponge
Basic Skin Care
Cleanser:
1. Premier Antiaging DUO The Cleansing Balm Black Repair
2. Wonjungyo Daily Milk Cleansing Sheet
3. Kose Sekkisei Brightening Cleansing Oil
Face Wash:
1. Kanebo Comfort Stretchy Wash
2. Shiseido Aqualabel Esthetic Cleansing Gel
3. Kanebo suisai Beauty Clear Pink Powder Wash
Lotion:
1. Rohto Obagi C Clear Advanced Lotion
2. Kracie Hadabisei Medicated Brightening Toner
3. Daiichi Sankyo TRANSINO Brightening Clear Lotion
Milky Lotion:
1. Albion INFINESSE Brightening Concentrate Milk
2. Daiichi Sankyo TRANSINO Brightening Clear Milk
3. Dr.Ci:Labo VC100 Emulsion
Serum:
1. SK-II Genoptics Infinitaura Essence
2. Shiseido Ultimune Power Infusing Serum
3. Shiseido HAKU Melanofocus IV
Face Cream:
1. Domohorn Wrinkle Cream 20
2. Shiseido Benefiance Brightening Gel Cream
3. DRIP TUNE Fermented Cream
Face Mist:
Sheet Mask:
1. LuLuLun Hydra-Az-Mask Azelaic Acid
2. The Founders Anua Azelac Acid 15+ CICA Serum in Mask
3. The Founders Anua Rice 70+ Ceramide Milk in Mask
Exfoliating:
1. hadatore Peel mask Expert 13
Care Eye & Lash Serum:
1. Orbis Retifocus Eye Cream
2. CEZANNE Eyelash Essence Rich Plus
3. The Ordinary Argireline Solution 10 Serumm
Lip Care:
1. Dr.K ABC-G Lip Serum
2. Shiseido MAQuillAGE Dramatic Essence Lip Care
3. Paul & Joe Beaute Moisturizing Lipstick
Base Makeup
Sunscreen:
1. Shiseido ELIXIR White Day care Revolution Brightening + ba SPF50+ PA++++
2. FAS The Black Day Cream SPF50+ PA++++
3. Shiseido Anessa Sun Dual Care Day Serum N SPF50+ PA++++
Face Primer:
1. La Roche-Posay Uvidea Anthelios Tone Up Rosy+ Cream SPF50+ PA++++
2. Paul & Joe Beaute Moisturizing Foundation Primer SPF50+
3. ASTALIFT Fujifilm D-UV Shield Tone-Up SPF50+ PA++++
Face Powder Foundation:
1. Kanebo KATE Cover Shield Powder Foundation SPF18 PA+++
Liquid Foundation:
1. GIVENCHY Prisme Libre Glow Serum Foundation
2. Shiseido MAQUillAGE Essence Liquid EX SPF50+ PA++++
3. Shu Uemura Unlimited Lasting Fluid SPF25 PA+++
Cream & Gel Foundation:
1. Albion Studio Toughwear Solid Foundation SPF50+ PA++++
2. UNMIX Camouflage Foundation SPF50+ PA+++
3. Maybelline Super Stay Morphing Creampact Foundation SPF13 PA++
Cushion Foundation:
1. NARS Light Reflecting Serum Cushion Foundation SPF42 PA++
2. TIRTIR Mask Fit AI Filter Cushion SPF30 PA++
3. Wonjungyo Pro Perfecting Cushion Cover SPF50+ PA++++
Mesh Cushion Foundation:
1. Prada Beauty Mesh Cushion SPF50+ PA+++
2. DIOR Diorskin Forever Hydra Glow Cushion SPF50 PA+++
3. HERA Reflection Skin Glow Cushion Foundation SPF40 PA++
BB & CC Cream:
1. SK-II Pitera Genoptics CC Primer SPF50+ PA++++
2. DIOR Prestige White Le Protector UV Lumiere BB SPF50+ PA++++
3. DECENCIA White F/L BB Cream SPF50+ PA++++
Face Powder:
1. Kanebo Crystallized Fix Powder
2. Make Up For Ever HD Skin Perfecting Powder
3. Shiseido Cle De Peau Beaute Transparent n M Loose Powder
Concealer:
1. Kose Visee Color Duo Trick Concealer
2. Albion Studio Layered Trick Concealer SPF40 PA++++
3. muice Kumakeshi Bear Mente Powder
Highlighter:
1. Dior Diorskin Forever Glow Luminizer
2. RMK Radiant Color Stick
3. ettusais Glow Skin Face Color
Contour:
Point Makeup
Palette Eyeshadow:
1. Kanebo KATE Mellow Brown Eyes
2. SNIDEL Beauty Eyedesigner b
3. Albion EXCIA Eye Color Volante
Single Eyeshadow:
1. RMK Infinishade Single Eyeshadow
2. Albion AE Elegance Silky Liquid Eyes
3. ETVOS Mineral Eye Balm
Eyeliner:
1. ILM Ultra Thin Liquid Eyeliner
2. Anna Sui Cosmetics Eyeliner Pencil
3. msh Love Liner Cream Fit Pencil R Eyeliner
Mascara:
1. CANMAKE Metalook Mascara Volume Look
2. Ririmew Lash Keep Mascara
3. Kao FOR ACTIVE Curl Lock Mascara Base
Eyebrows:
1. Sana New Born Shooting Liquid Eyebrow
2. Kanebo Kate Designing Eyebrow 3D Dual Contour Color
3. Kanebo KATE Eyebrow Pencil Powdery Finish
Under-Eye Makeup:
1. too cool for school Art Class Frottage Pencil
2. Canmake Plumpuku Coordinate Eyes Neo
3. ADDICTION The Creamy Stick Eyeshadow
Color Lip Care:
1. Dior Addict Lip Glow
2. Guerlain KissKiss Bee Glow Pearly Tint Balm
3. TIRTIR Water Mellow Lip Balm
Lipstick:
1. DECORTE Rouge Cream Glow
2. KANEBO Rouge Star Breathe
3. SUQQU Velvet Fit Lipstick
Liquid Lipstick:
1. Wonjungyo Candy Glow Tint
2. Yves Saint Laurent YSL The Inks Vinyl Cream
3. RMK Lip Luminizer
Plump Lipstick:
1. MAKE UP FOR EVER Super Boost Lip Gloss
2. CEZANNE Treatment Lip Balm
3. to/one Petal Blooming Gloss
Blush:
1. Yves Saint Laurent YSL Make Me Blush Bold Blurring Blush
2. Enamor Mellow Melting Cheek
3. CEZANNE Blend Color Cheek
Lipstick & Blush:
1. fwee Lip and Cheek Glow Jelly Pot
2. Chifure Lip & Cheek Balm
3. M.A.C Strobe Beam Liquid Blush
continued >>> VOL.2 <<<
