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Read moreAnyone who is involved in or interested in makeup has no doubt encountered the Shu Uemura School of Artistic Makeup and the cosmetics line of the same name.
Even as a teenager, Shu Uemura's interest in artistic makeup led him to study at the Tokyo Beauty Academy, where he was the only male among 130 students. In the late 1950s, he went to Hollywood because he dreamed of a career as a film makeup artist. He made his debut in this field in 1962, replacing an ailing makeup artist for the film "My Geisha", and from then on his career took off. While engaged in artistic makeup, he adhered to the philosophy that "beautiful makeup begins with a beautiful face" and developed his own skin care products. In 1960, he released his first cosmetic, Shu Uemura Oil , still popular today . In 1964, he returned to Japan, opened a makeup school and in 1967 founded the cosmetics company Japan Makeup, which changed its name to Shu Uemura in 1983.
In addition to the iconic facial cleansing oil, Shu Uemura created entire lines of facial care products, as well as "color" cosmetics (eye shadows, lipsticks) for which he patented his dye technology, perfumes and professional makeup accessories (eyeliners, handmade brushes, false eyelashes. Today, Shu Uemura's world-renowned cosmetics and accessories owe their strength not so much to their well-known name as to their effectiveness and functionality supported by the "skin health first" aspect. Film and stage stars love Shu Uemura cosmetics, which have gained a cult status, even talked about in films ("The Devil Wears Prada").Using Shu Uemura cosmetics you will feel like a star.In our store you can buy Shu Uemura cosmetics and makeup accessories, thanks to which you will gain a new dimension of facial care and beauty, which you could once only dream of.
Shu Uemura Unlimited Mattifying Poreless Primer SPF25 PA+++ mattifying smoothing makeup base. This luxurious smoothing and mattifying primer will give you skin that is close to perfect! Misty filter effect using light reflection instantly eliminates pores and unevenness. Unique hybrid technology absorbs sebum while retaining moisture. 30ml Learn more...
Shu Uemura Unlimited Makeup Fix Mist Matte mattifying makeup fixing mist. This luxurious spray fixes makeup and mattifies it properly. It prevents makeup from smudging and fading for a beautiful, long-lasting finish. Mattifying technology ensures no shine for 24 hours. The unique formula contains the moisturizing ingredient glycerin for long-lasting... Learn more...
Shu Uemura Unlimited Makeup Fix Mist makeup fixing mist. This luxurious spray fixes makeup and provides hydration for a perfect complexion all day long. Its lighter-than-water setting powders create a thin, long-lasting layer that ensures makeup lasts without affecting the makeup finish. Moisturizing ingredients provide moisture and prevent dry skin. 100ml Learn more...
Shu Uemura Unlimited Lasting Fluid SPF25 PA+++ award-winning by @cosme magazine (2019, 2020, 2021, 2022, 2023, 2025), long-lasting liquid foundation. Shu Uemura presents a refreshed version of its bestselling foundation, which has become synonymous with durability and a natural finish. Now in an improved formula with Japanese camellia oil (Tsubaki). 35ml Learn more...
Shu Uemura Unlimited Lasting Cushion SPF36 PA+++ long-lasting Japanese cushion foundation. This luxurious Asian Cushion foundation corrects imperfections and gives skin the perfect look without feeling like a mask. It provides full coverage and a long-lasting, natural semi-matte finish. SPF36 PA+++ protects against harmful UV rays. Has a lightweight... Learn more...
Shu Uemura Unlimited Glow Breathable Care-in-Foundation SPF18 PA+++ brightening japanese nurturing liquid foundation. Asian unlimited glow breathable foundation is a liquid foundation with a unique nurturing formula for all-day hydration. The lightweight, fresh formula provides natural coverage and authentic radiance with a comfortable and long-lasting... Learn more...
Shu Uemura Unlimited Foundation Stick Japanese powder blending foundation stick with a unique teardrop shape for precise application. Available in multiple shades that allow for versatile application. Ideal as a contouring tool, primer or for retouching on the go. This Asian stick foundation allows for precise application and strong coverage. 9.3g Learn more...
Shu Uemura Unlimited Concealer japanese concealer with applicator. This high quality, creamy Asian concealer provides the ultimate in camouflage in an instant. It perfectly adapts to the skin thanks to its ocean water content. Effectively conceals imperfections and reduces dark circles under the eyes. Available in 13 colors to choose from. 7ml Learn more...
Shu Uemura Unlimited CCC Quad Concealer awarded by @cosme magazine (2024). Multi-functional concealer palette. This luxurious, quadruple coverage concealer palette contains 1 magic color correcting shade and 3 beige shades to mix and match for a full spectrum of skin tones. This multi-functional concealer palette is guided by the triple C: color, cover,... Learn more...
Shu Uemura Unlimited Care Mochi Balm Base nurturing makeup base in lotion. This unique, multifunctional lotion base provides soft, moisturized, smooth and glowing skin. It potently conditions, instantly prepares the skin for makeup application as well as improves makeup quality and longevity. Helps skin feel stabilized and strengthens the epidermal... Learn more...
Shu Uemura Unlimited Block Booster SPF50 PA+++ This unique hydrating primer instantly protects the face by preventing the adhesion of pollution particles that cause damage to the skin. With SPF 50, it is also a UV primer protecting against UV rays while keeping skin moisturized. Block:booster to create a smooth skin surface with light-reflecting... Learn more...
Shu Uemura Unlimited 3D Gel Pencil waterproof Japanese gel eyeliner. This luxurious gel eyeliner gives intense and deep line color, thanks to a formula with highly concentrated pigments. It is resistant to water, smudging and abrasion. The 1.5mm tip provides control, precise application, unparalleled intensity, blending and glide. 0.08g Learn more...
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Japanstore LLC - An expert in the field of Asian care!
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