THE BEST NEW COSMETICS AWARDS 2026 MID-YEAR VOL.1
Founded in 1999, the Japanese company I-Style Co., Ltd. (later renamed I-Style, Ltd.) launched the @cosme online platform, which provides marketing services for cosmetic manufacturers. The company specializes in online advertising, primarily for women's beauty and skincare products. Every year, I-Style expands its media operations and enters new markets, including international ones, with subsidiaries already operating in Singapore, Hong Kong, and China. Within just a few years, the brand became one of the leading trendsetters in the beauty industry. @cosme organizes the prestigious THE BEST COSMETICS AWARDS, recognizing the best cosmetics and beauty accessories across multiple categories. Since the cosmetics market is highly dynamic, @cosme publishes its rankings twice a year. The awards are based on the popularity of products and reviews submitted by @cosme members. Products receiving the highest number of positive reviews and the highest scores (up to a maximum of 7 points) become the winners. These rankings are widely regarded as an indicator of current beauty trends and an up-to-date guide to the most popular new products in the industry.
Below you will find the winners of the THE BEST COSMETICS AWARDS 2026 Mid-Year New Products, presented to new products launched between November 1, 2025 and April 30, 2026, which received the highest number of votes from @cosme users. Most of these award-winning cosmetics are available on our platform >>> here <<<.
Grand Prize: Shiseido d program Moisturizing Care Lotion
2nd: Rosy Rosa Make Up Powder Brush EX Angled
3rd: The Founders Anua 10 Vita 10 Porestrix Brightenng Serum
Basic Skin Care
Best Makeup Remover:
1. Shu Uemura Bright Cleansing Oil
2. Koh Gen Do THE SPA Cleansing Lotion
3. Premier Antiaging DUO Cleanse Serum Peel & Boost
Face Wash:
1. Kanebo Lunasol Polishing Clear Gel Wash
2. POLA B.A Wash 7
3. BCL KANSOSAN Medical Moisture Cleansing Whip Wash
Lotion:
1. Shiseido d program Moisturizing Care Lotion EX
2. Kanebo Generating Essentials
3. Shiseido ELIXIR Brightening Essence Lotion
Booster Serum:
1. CLINIQUE Even Better Active Booster Serum
2. Paul & Joe Beaute Primer Moisture Essence
Milky Lotion:
1. Shiseido d program Moisturizing Care Emulsion
2. Shiseido ELIXIR Brightening Essence Emulsion
3. Shiseido d program Balancing Acne Care Emulsion
Serum:
1. The Founders Anua 10 Vita 10 Porestrix Brightenng Serum
2. Kao Sofina iP Skin Toning Serum
3. CLINIQUE Moisture Surge Active Glow Serum
Face Cream:
1. KIEHL'S Ultra Facial Meltdown Recovery Cream
2. AMOREPACIFIC innisfree Green Tea Ceramide Cream
3. Albion Flarune Moist Retouch Cream
Oil & Balm:
1. Albion Fresh Luminous Herbal Oil
2. SUQQU Glowing Balm
Face Mist:
1. Anua PDRN plus Hyaluron Hydrating Capsule Mist
Sheet Mask:
1. LuLuLun Hydra-PD-Mask
2. LuLuLun Precious Green Glow Up Mask
3. Anua Vita 10 Poresstrix Brightening Serum in Mask
Overnight Mask:
1. BCL KANSOSAN Medical Moisture Night Care Pack
Rinse-Off Mask:
1. Hollywood Koso Pack Mask plus Cream Orchid
Eye Care:
1. Kose One by Kose The Wrinkless Wrinkle Repair Serum
2. DIOR Capture Pro Collagen Shot
3. Guerlain Abeille Royale Youth Repair Eye Cream
Lip Care:
1. Torriden Cellmazing Lip Essence
2. DECENCIA Repair Lip Plumper
Base Makeup
Sunscreen:
1. Shiseido Anessa Perfect UV Sunscreen Skincare Gel SPF50+ PA++++
2. Kose DECORTE UV Comfort Airy Transparent Sunscreen SPF45 PA+++
3. Kao Curel Intensive Moisture Care Skin Repair UV Serum SPF50 PA+++
Face Primer:
1. GIVENCHY Prisme Libre Skin & Color Serum Primer
2. Kanebo ALLIE Chrono Beauty Flat Smooth Filter UV SPF50+ PA++++
3. fwee Spa Glowing Tone Up Prep SPF50+ PA++++
Face Powder Foundation:
Liquid Foundation:
1. Estee Lauder Double Wear Stay-in-Place Makeup SPF10 PA++
2. DIOR Forever Fluid Skin Glow SPF50 PA+++
3. CLARINS Paris Double Serum Foundation
Cream & Gel Foundation:
1. Kanebo KATE Tokyo Jelly Foundation SPF30 PA++
Cushion Foundation:
1. Paul & Joe Beaute Protecting Veil Fluid Makeup Compact SPF50+ PA++++
2. Clue &be Glow Cushion Foundation SPF50 PA++++
3. ByUR Serum Fit Full Cover Glow Cushion V2 SPF50+ PA++++
Mesh Cushion Foundation:
1. Tirtir Mask Fit Ruby Mesh Cushion SPF30 PA++
2. Kansosan Skincare Moisture Cushion Foundation AQ SPF50+ PA++++
3. GUERLAIN Parure Gold Skin Mesh Cushion
BB & CC Cream:
1. Kose DECORTE UV Comfort Tone Up CC SPF50+ PA++++
2. Kose FASIO BB Tint UV Cover SPF45 PA++++
Concealer:
1. Kanebo KATE Jelly Concealer SPF32 PA+++
2. CEZANNE Bright Colorcealer SPF31 PA+++
3. Clue &be Ten.cealer UV Plus
Face Powder:
1. Kanebo Milano Collection GR Face Up Powder
2. Kanebo Milano Collection Face Up Powder Premium Rose
3. SUQQU Oil Rich Glow Loose Powder
Highlighter:
1. Paul & Joe Beaute Face Color Highlight
2. Banila Co Silky Glow Highlighter
3. CipiCipi Hyalu Matte Highlighter
Contour:
1. Fujiko Deko Shadow Everybody Brown
Setting Spray:
1. Kanebo KATE Makeup Topcoat Mist
2. Maybelline Super Stay Double Fixer Spray
Point Makeup
Palette Eyeshadow:
1. Sana EXCEL Skinny Rich Shadow
2. Kanebo KATE Bouncy Cheek end Eyeshadow
3. Jill Stuart Dressed Bloom Eyes
Single Eyeshadow:
1. SUQQU Mono Look Eyes e
2. RMK Lid Impression Liquid Eyeshadow
3. Albion Elegance Silky Liquid Eyes N
Eyeliner:
1. minum Punyu Grip Liner
2. CEZANNE Undereye Liner
3. CEZANNE Super Sharp Eyeliner EX Plus
Mascara:
1. Majolica Majorca Lash Expander Neo Lash
2. ettusais Mascara Extra Long
3. Isehan Heroine Make Long Up Curl Mascara WP N
Eyebrow Mascara:
1. Dejavu Sheer Color Brow
2. Maybelline Super Fluff Brow Mousse
3. ETVOS Nuance Color Multi Mascara
Eyebrows:
1. Kanebo KATE Eyebrow Pencil Super Slim 0.8
2. Sana EXCEL The Prime Eyebrow
3. CEZANNE Eyebrow & Shade Powder
Under-Eye Makeup:
1. Kanebo KATE Super Sharp Liner Glitter Pencil
Color Lip Care:
1. Dior Addict Lip Glow Oil
2. NARS Afterglow Lip Balm N
3. La Mer The Lip Treatment
Lipstick:
1. MAC Powder Kiss Hazy Matte Lipstick
2. ADDICTION Tokyo Beauty The Lipstick Glazed Bomb
3. KOSE Visee Nenmaku Fake Rouge II
Liquid Lipstick:
1. Kanebo KATE Lip Monster Crystal Pod
2. Shiseido MAQuillAGE Lip Glow Bomb
3. CipiCipi Dewy Film Tint R
Plumping Lip Makeup:
1. Kose DECORTE Rouge Decorte Tint & Plump
2. Givenchy Beauty PFCT Serum Lip Oil
Blush:
1. SUQQU Complexion Face Color Blush
2. KOSE Visee Layered Fleuri Cheek
3. Shiseido Ginza Tokyo Color Plus Glow Enhancer
Lipstick & Blush:
1. MAC Powder Kiss Lip Cheek Mousse
2. L'Oreal 3CE STYLENANDA 3CE Grazy Lip Glow
3. Make Up For Ever Artist Liquid Color Matte
Face Palette:
1. Fujiko Multi Easy Palette
2. Make Up For Ever HD Skin Face Essentials Palette with Highlighters
continued >>> VOL.2 <<<
